Kenichi Shibata, COO – Appearance at 『The Smart Traveller – Digital Strategies in Asia』 as a speaker
Date : January 26th, 2016
Venue : The Langham, Hong Kong
Time : 15.10 – 16.00 Japan: Land of the Rising Tourist Numbers (DAY1)
In Asia, Japan is ranked just behind China in terms of the number of outbound travellers. Land of the rising tourist numbers – how are Japanese airlines and hotels marketing and making their presence felt to international tourists
What technology and social media tools are travel brands adopting to make Japan more accessible for the international and domestic tourist?
Discuss how brands can leverage Japanese specific online marketing and social media platforms like Line Corp to target the local audience to travel internationally and locally
How are the local and traditional Japanese ryokans adapting to the inbound travellers, learn how they manage bookings, what OTA’s are being used and the need for translation across online and offline marketing
Discuss how travel brands are using online marketing, social media and mobile to get on the inbound travellers radar – what is working today?
Moderator: Halona Padiachy | Director – International Partnerships, | Pacific
Asia Travel Association (PATA)
Aya Aso, CEO, Agora Hospitalities
Akira Mitsumasu, VP, Marketing and Strategy, Asia & Oceania Region, Japan Airlines
Yuhi Fujimaki, Vice Manager, Media Marketing Group, Travel Business, Rakuten
Tomohiro Okada, Manager, Business Development Division, Loco Partners, Inc.
Kenichi Shibata COO Venture Republic